Speed, precision and volume have enthralled founder Daniel Massaro for as long as he can remember. The La Jolla native grew up racing motorcycles, playing drums and mixing hip-hop tracks with live rock instrumentation. The fact that he later established Massaro,Inc. in a former weapons prototyping facility (to build racing components for DUCATI motorcycles) was pure coincidence. It was there that Massaro developed a keen interest and respect for Mil Spec design and function, which are incorporated into all MUNITIO products from headphones to the pouches and cases they come in.
“Manufacturing motorcycle racing components was a very specialized field, so it was not a booming business, per se,” says Massaro.“But I loved it. I loved how precise these parts needed to be to perform at their optimum levels. This gave me all the insight and training I would need in manufacturing to merge along with my musical production background to create a line of high-end, high-performing headphones.”
In 2009, Massaro began developing in-ear headphones and after extensive testing found that a 9mm driver gave the broadest range for the sound signature he was looking for. A driver of that size, it turns out, fit perfectly inside the shell of 9mm bullet casing.
MUNITIO is currently expanding its line to include a complete line of tactical wireless headphones, all of which will be loud, fast and exact. “I only get involved in what moves me,” Massaro says. “and never get involved or start a project unless I am truly invested and passionate about it.”